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You probably know the phrase, “content is king,” but do you know the other half? “Context is queen.” Does your company offer a service or sell a product? How are you presenting it to the world? Content helps you to present it, and context helps you to present it in a strategic manner. Why should someone care about your service or product? Content shows your audience the “why.”
Social Media Management
Social media is all about connecting with your audience through engaging content. Are you on social media? Are you utilizing the platforms your clients, and ideal clients, are using? Are you posting often? Do your posts add value to your target audience? Do your posts look professional?
Public relations is a type of communication. With public relations, journalists are introduced to your company or product, and if they find it interesting, they cover it. Their coverage is not dependent on advertising dollars spent, and truly is impartial. It’s called earned media, because the media shares your message because they WANT to, not because they HAVE to.
Public relations is a great way to get your information in front of your ideal audience. Are you a local restaurant that donated meals to the hungry because of COVID-19? In addition to letting your social media followers know, why not let your local and regional newspapers know about what you’re doing? Perhaps others will join in. And … someone who wasn’t familiar with your restaurant will learn about it, and be compelled to learn more.